Let’s think about how customers make buying decisions about your product or service. Today’s savvy customers are seeking to make informed decisions before making a purchase. I don’t care whether it’s toothpaste or a new car. The process is the same. Online customer reviews are extremely important in the buying process.
Dave is a developer for Yellow Frog Media where he works on websites for small to medium sized businesses. In the past he has served as a blogger, teacher, software developer and project manager. He resides in Arlington, Texas with his wife Charlotte and their four-legged child. (A Jack Russell Terrier mix named Eddie).